Backyard Promotion Aloft Munich


2019 | The Backyard at the Aloft Munich can be seen as a hidden gem for drinks and snacks in the heart of Munich. Not visible for passerby the challenge was to draw in customers that aren't staying at the hotel. With limited possibilities for displays on the facade, I created a catchy poster that showcases the backyard as a green oasis in the middle of the city. The design had to reflect the CI of the Aloft brand but I adapted it from the brand's templates to be more flashy.