Beer Garden Reopening Promotion

2020 | For the reopening of the beer garden of the Paulaner's Wirtshaus at The Westin Grand Munich after the COVID-19 related lockdown, I designed a holistic campaign to promote the reopening. The promotion material included a flyer, a website banner for the restaurant's website, a poster to be placed in the nearby shops, a digital screen slide for the hotel's public areas, and a short video for a paid social media campaign targeting locals. The design of the collateral had to reflect the typical traditional ambiance of a Bavarian beer garden while, at the same time, have a premium look to reflect the hotel's luxury class.