Consulting Project for Philip Morris Intl.

2018 - For the final project of my Bachelor's degree in International Hospitality Management from EHL, we had the opportunity to conduct a consulting project for the IQOS brand of Philip Morris International. In a group of 6 students, with me as the team leader, we traveled the Japanese and Korean markets to assess the retail experience in the local IQOS stores. Based on our research we recommended service delivery improvements and a concept to create a worldwide IQOS community, that enhances the IQOS experience and drives sales. Our work was nominated for the creativity award and was graded with a 6 (out of 6 - the highest possible grade in the Swiss grading system).